DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have developed sophisticated detection strategies. Thi

Banner ads are a commonplace form of online advertising that often appear at the sides of web pages. These square advertisements display graphical content to attract target customers. Banner ads are known for their extensive visibility and power to successfully promote products or offers. They often employ eye-catching designs and compelling calls